Matt Spassov : PDX born. PDX Raised.
With a passion for problem solving and following my own path, I see the world in a different way. My solutions to problems are unique and effective.

For me, its about the discovery; that ‘AHA’ moment during the process… That’s what I live for.

Creative Process:
1. Understanding the Project:

• Client Meeting:

  • Meet with the client to understand project goals, target audience, and expectations.

  • Clarify the scope, objectives, and any specific requirements.

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2. Research and Inspiration:

• Industry and Audience Analysis:

  • Research the client's industry and target audience.

  • Identify design trends and competitors' approaches.

• Create Mood Boards:

  • Compile images, colors, and typography examples to set the tone and visual direction.

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3. Concept Development:

• Brainstorming:

  • Generate ideas through brainstorming sessions.

  • Explore various concepts and approaches.

• Sketching:

  • Create rough sketches to visualize design concepts.

  • Experiment with different layouts and structures.

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4. Digital Exploration:

• Digital Drafting:

  • Translate selected sketches into digital form using graphic design software.

  • Begin the iterative design process, refining and experimenting.

• Typography and Color Exploration:

  • Test different font combinations and color palettes.

  • Consider the emotional impact of chosen elements.

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5. Feedback and Iteration:

• Internal Review:

  • Seek feedback from peers or mentors within the creative team.

  • Evaluate the design against the project objectives.

• Client Presentation:

  • Present initial design concepts to the client.

  • Gather feedback and insights for refinement.

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6. Refinement:

• Iterative Design:

  • Based on feedback, refine and iterate on the design.

  • Pay attention to details, ensuring consistency and coherence.

• Client Collaboration:

  • Collaborate closely with the client during the refinement process.

  • Address concerns and incorporate client preferences.

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7. Finalization:

• Quality Assurance:

  • Conduct a final review to ensure all design elements meet quality standards.

  • Check for technical issues and consistency.

• Prepare Design Files:

  • Organize and prepare design files for delivery.

  • Ensure files are in the appropriate formats for various applications.

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8. Presentation to Client:

• Final Design Presentation:

  • Present the final design to the client.

  • Explain design choices and how they align with the project goals.

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9. Client Approval and Delivery:

• Client Approval:

  • Obtain client approval for the final design.

  • Address any last-minute adjustments.

• Delivery:

  • Provide the client with the finalized design files.

  • Ensure a smooth handover of assets.

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10. Post-Project Reflection:

• Feedback and Evaluation:

  • Collect feedback from the client on the completed project.

  • Reflect on the design process, identifying strengths and areas for improvement.