top of page

Matt Spassov : PDX born. PDX Raised.
With a passion for problem solving and following my own path, I see the world in a different way. My solutions to problems are unique and effective.

For me, its about the discovery; that ‘AHA’ moment during the process… That’s what I live for.

Creative Process:
1. Understanding the Project:

  • Client Meeting:

    • Meet with the client to understand project goals, target audience, and expectations.

    • Clarify the scope, objectives, and any specific requirements.

2. Research and Inspiration:

  • Industry and Audience Analysis:

    • Research the client's industry and target audience.

    • Identify design trends and competitors' approaches.

  • Create Mood Boards:

    • Compile images, colors, and typography examples to set the tone and visual direction.

3. Concept Development:

  • Brainstorming:

    • Generate ideas through brainstorming sessions.

    • Explore various concepts and approaches.

  • Sketching:

    • Create rough sketches to visualize design concepts.

    • Experiment with different layouts and structures.

4. Digital Exploration:

  • Digital Drafting:

    • Translate selected sketches into digital form using graphic design software.

    • Begin the iterative design process, refining and experimenting.

  • Typography and Color Exploration:

    • Test different font combinations and color palettes.

    • Consider the emotional impact of chosen elements.

5. Feedback and Iteration:

  • Internal Review:

    • Seek feedback from peers or mentors within the creative team.

    • Evaluate the design against the project objectives.

  • Client Presentation:

    • Present initial design concepts to the client.

    • Gather feedback and insights for refinement.

6. Refinement:

  • Iterative Design:

    • Based on feedback, refine and iterate on the design.

    • Pay attention to details, ensuring consistency and coherence.

  • Client Collaboration:

    • Collaborate closely with the client during the refinement process.

    • Address concerns and incorporate client preferences.

7. Finalization:

  • Quality Assurance:

    • Conduct a final review to ensure all design elements meet quality standards.

    • Check for technical issues and consistency.

  • Prepare Design Files:

    • Organize and prepare design files for delivery.

    • Ensure files are in the appropriate formats for various applications.

8. Presentation to Client:

  • Final Design Presentation:

    • Present the final design to the client.

    • Explain design choices and how they align with the project goals.

9. Client Approval and Delivery:

  • Client Approval:

    • Obtain client approval for the final design.

    • Address any last-minute adjustments.

  • Delivery:

    • Provide the client with the finalized design files.

    • Ensure a smooth handover of assets.

10. Post-Project Reflection:

  • Feedback and Evaluation:

    • Collect feedback from the client on the completed project.

    • Reflect on the design process, identifying strengths and areas for improvement.


Let's connect! Send me a note

˅ fill out this form ˅

Thanks for submitting!

bottom of page